The best STARTER team will be selected at the sTARTUp Day

The best STARTER programme team will be selected on the 24th of January at sTARTUp Day! Most of the teams have been working on their ideas since September and all four programmes have selected their best ideas to compete at the STARTER Pitching competition. The overall winner will get tickets to Actric15 – the most effective matchmaking startup event in the Nordics and Baltics.


Six best STARTER programme teams all over Estonia get together to pitch their ideas at the business festival sTARTUp Day Pitching stage. Selected teams are winners of pre-round pitching competitions in Tallinn and in Tartu. In addition, two teams from Kyiv come to give demo pitches. They are the winners of Yep!STARTER programme (a collaborative project between the University of Tartu IdeaLab and Ukrainian partners).

The judges on 24th of January will be Yrjö Ojasaar (Change Ventures), Andrus Purde (Outfunnel), Kei Karlson (GoWorkabit) and Peeter Nieler (Criffin). They will select one team that will win the main award – tickets to Arctic15. Also one on the teams will get a chance to pitch again during the same day on the main stage of sTARTUp Day! All teams have 3 minutes to present their idea and 2 minutes to answer questions from the judges.

STARTERtech teams:

  • Timey – a smart best before indicator sticker for food producers to put on their packaging.
  • CompAct – develops an interactive and motivational chatbot that helps companies and their employees succeed in reaching their sustainability goals.

STARTERcreative teams:

  • Home BOTeez – recreates community via fully-automated micro-apartments
  • PäikesEST – changes solar energy consuming by different measuring technology’s that will help people to change their habits.


  • Fonetify – a browser extension that helps to pronounce English text correctly.
  • GiftHub –makes the purchase of gifts simpler by using a robot (bot) text messaging.

STARTERlab teams will be selected during the same day at Kaleidoskoop pitching competition!

At the previous sTARTUp Day team Decomer Technology won both Kaleidoskoop and STARTER pitching competitions and they were selected to pitch at the sTARTUp Day Main Stage! They work on polymer capsules that contain honey and dissolve in water.

The Starter programme business ideas competition is funded by the European Social Fund.  

The project “Transforming Estonian Best Practice of Practical Entrepreneurship Studies to Ukrainian Universities” is funded by the Ministry of Foreign Affairs Development and Humanitarian Aid Instruments.

Contact: Riin Lisett Rei, UT IdeaLab marketing and communication manager, +372 59086451,