Business idea development program by Tallinn University, Tallinn University of Technology, Estonian Academy of Arts, Estonian Academy of Music and Theatre, Estonian Business School, Estonian Entrepreneurship University of Applied Sciences.

From idea to business model – a free startup development program containing:

  • Hands on training sessions with experts
  • Key coach and mentors from startups
  • Networking events and a Demo Day
  • Combined competences of Estonian 8 universities
  • Remarkable prizes and awards at the end of the program
  • Further access to accelerators and incubators

If you are interested in getting to know more about developing your wonderful idea on how to make world a better place, forming a team, starting a start-up company,  learning about legal and financial issues, sales and marketing etc, you can very easily participate in the program.

Teams consist of 2-5 students of any educational institution.
Trainings and hands-on workshops usually take place every Monday at 17.00-19.30 in different educational institutions in Tallinn.
Just sign up (; select SIGN UP and STARTERtallinn) and show up to participate!

“Systematic development of entrepreneurship and entrepreneurial education within all levels of education” program is co-financed by EU Social Fund

STARTERtallinn SPRING 2021


February 18th, 2021 at 14.00-18.00
STARTERtallinn Spring 2021 LAUNCH EVENT
Sign-up to participate already today: (select SIGN UP button and STARTERtallinn program)

At the STARTERtallinn Launch Event we offer you inspiring speeches on different areas of life and future. We will have a mega idea generation workshop. If you have an idea – you can share it with others and get feedback; if you don’t have idea yet – this is the opportunity to come up with wonderful ideas which you can develop in your team throughout the STARTERtallinn programme.
More information HERE




February 22nd, 17.00-19.30: Forming teams and generating ideas (Leadership and Team development)
Workshop by: Juko-Mart Kõlar
What does it mean to be an entrepreneur? How do teams work, what can go wrong and why is leadership necessary? Team building and leadership dynamics. Getting to know other people and their ideas. Creating the teams.

March 01st, 17.00-19.30: How to design value proposition and business model?​
Workshop by: Juko-Mart Kõlar
What do you do and for whom? How do you do it and why is it better than the things your competitors do? What are business models and why do we need them? What are the business model components and how do they fit together? Learning to put together a value propositon for your product or service. Let’s start building a business model for our ideas. It’s never about dumb luck, it’s about putting together a puzzle. We’ll show you how.


March 02nd, 23:59: Deadline for registration of the team at

How giving feedback promotes growth | TalentAdore

March 08th, 17.00-19.30: Feedback session 1: finalizing teams and working on canvas
ONLINE (link will be sent to registered participants directly)
Time to meet supervisors and finalize teams. Compiling a canvas to introduce the idea.
Let’s discuss progress, problems, plans.


March 15th, 17.00-19.30: How to use design thinking? (Design thinking and prototyping)
Workshop by: Markko Karu
How to focus on what matters? In building products and services, companies tend to get overwhelmed by the complexity of running a business. They fail to improve critical parts of their service, run out of resources or will be outrun by their competitors.
User-centered development and design thinking are methods to find out what companies should focus on and how to find out what their customers appreciate. In the workshop, we will examine the tools used in the design process and feature prioritization that will help you to focus on delivering value, not just building stuff.

Social Impact & Sustainability - Impact To Community Icon | Full Size PNG  Download | SeekPNG

March 22nd, 17.00-19.30: Social Impact Measurement & Feedback session 2: finalizing the one-liner
Workshop by: Audrone Urmanaviciene and Eliisa Sakarias
What is a social impact? Why do we need to measure it? How to measure your start-up company’s social impact? In the workshop we will discuss all these questions and practice how to create measurement indicators for your company’s impact. The workshop is dedicated to identifying or increasing the social value of your activities. Let’s create some impact!
The workshop is organized in partnership with the project “Kick-starting the nascent social finance market in Estonia”, that is co-financed by the European Commission through the Employment and Social Innovation 2014-2020 programme.
Feedback session 2: Compiling the one-liner and practicing the elevator pitch for SSDN.

March 22nd, 23:59: Deadline for submitting the oneliner of the team at


March 31st, 18.00-21.00: Startup Speed Dating Night
Are you ready for the biggest mentoring event in Estonia? Come and chat with more than 50 local and international experts and ask their feedback. Need feedback about business models? We’ve got you covered. Need advice about product development? We have a mentor for that. Stuck with programming? We have a mentor just for that as well. We’ll pick the mentors based on your ideas and needs. It doesn’t get any better than this.

 How giving feedback promotes growth | TalentAdore

April 05-11th: Feedback Week: communication with mentors and supervisors
Individual communication with supervisors to fix the idea and discuss further actions for developing the idea.
A possibility to continue communication with mentors met during the Startup Speed Dating Night

April 12th, 17.00-19.30: What you should know about finances, taxes and legal issues?
Session experts are from Deloitte, Avokaado, Hedman Partners and KPMG.
What do you need to know about money when you start working on your very first company? No, you don’t have to become an accountant, but there are a few things to keep in   mind. On the other side – is your idea worth something? Can someone steal it? What to protect and why? 


April 19th, 17.00-19.30: The basics of marketing and sales.
Workshop by: Katrin Vilimaa-Otsing

What is marketing and how to be good at it?
At this workshop, you will learn who is your customer, how to reach your customer and how to sell your service & product. During the workshop, we’ll take a look at the vast landscape of paid and free marketing channels that are available for a start-up to scale its business. With limited resources in terms of both budget and people, we’ll try and figure out what marketing strategy fits your product the best and how to focus on getting traction as quickly as possible.
Marketing without a strategy is like a blind dragon – it can breathe fire and cause destruction (usually to your budget) but without purpose.


How giving feedback promotes growth | TalentAdore

April 26th, 17.00-19.30: Feedback session 3: finalizing one-pager, getting ready for pitch training
ONLINE ((link will be sent to registered participants directly)
Time for focuse on the one-pager and get ready for the pitch training.
Let’s discuss progress, problems, plans.


May 03rd, 17.00-19.30: Perfect Pitching – How to present your idea?
Workshop by: Mayri Tiido
How to present your idea to people who don’t know you? How to win them over and make them allies, clients or investors? Why is communicating your idea important? What are the common pitfalls and how to conquer them?

May 09th, 23:59: Deadline for submitting the one-pager
Time to present your idea to the jury. Prepare your onepager and upload to the Google folder (instructions via e-mail).

How giving feedback promotes growth | TalentAdore

May 10th, 17.00-19.30: Feedback session 4: pitch and slides
ONLINE (individual communication with supervisors)
Time for focusing on the pitch and slides to be used at the preliminary rounds.
Let’s discuss progress, problems, plans.

May 17th, 23:59 Deadline for submitting the 3-minute-video-pitch
Time to present your idea to the jury. Prepare your 3 minutes video-pitch and upload to the Google folder (instructions via e-mail).


May 24th: Preliminary Rounds Feedback, Discussions and Announcing the finalists
Finalists will be announced via e-mail and STARTERtallinn Facebook page.


May 28th: STARTERtallinn Autumn 2020 Demo Day
10 best teams from preliminary rounds present their idea to a jury of experts and have a shot at winning cool prizes from our sponsors and partners.

the program is designed for students from different educational levels (university, vocational school, gymnasium). We work in teams and each team chooses an idea to work with. The idea serves as an example, don’t worry about picking the best idea in the world. 🙂



March 2nd:                        Registration of teams at
March 22nd (23:59):          One-liner submitted to page or sent to
May 09th (23:59):              One-pager uploaded in the Google Drive or sent to (instructions via e-mail)
May 17th (23:59):              3-minutes-video-pitch uploaded in the Google Drive (instructions via e-mail)