Business idea development program by Tallinn University, Tallinn University of Technology, Estonian Academy of Arts, Estonian Academy of Music and Theatre, Estonian Business School, Estonian Entrepreneurship University of Applied Sciences.

From idea to business model – a free startup development program containing:

  • Hands on training sessions with experts
  • Key coach and mentors from startups
  • Networking events and a Demo Day
  • Combined competences of Estonian 8 universities
  • Remarkable prizes and awards at the end of the program
  • Further access to accelerators and incubators

If you are interested in getting to know more about developing your wonderful idea on how to make world a better place, forming a team, starting a start-up company,  learning about legal and financial issues, sales and marketing etc, you can very easily participate in the program.

Teams consist of 2-5 students of any educational institution.
Trainings and hands-on workshops usually take place every Monday at 17.00-19.30 in different educational institutions in Tallinn.
Just sign up (; select SIGN UP and STARTERtallinn) and show up to participate!

“Systematic development of entrepreneurship and entrepreneurial education within all levels of education” program is co-financed by EU Social Fund

STARTERtallinn Autumn 2021




September 13th, 15.00-18.00: Pre-Launch Event for students of Tallinn University, Estonian Academy of Arts, Estonian Academy of Music and Theatre
Venue: Crown Hall of the Teacher’s House (Tallinna Õpetajate Maja, address: Raekoja plats 14, 10146 Tallinn)

September 16th, 14.00-18.00: STARTERtallinn Autumn 2021 Launch Event
Venue:  Peterson conference room at the Park Inn by Radisson Meriton Conference & Spa Hotel (address: Toompuiestee 27, Tallinn).

September 20th, 17.00-19.30: Forming teams and generating ideas (Leadership and Team development)
Venue: TalTech Üliõpilasmaja, address: Ehitajate tee 5, Tallinn)
Workshop by:  Juko-Mart Kõlar
What does it mean to be an entrepreneur? How do teams work, what can go wrong and why is leadership necessary? Team building and leadership dynamics. Getting to know other people and their ideas. Creating the teams.

September 27th, 17.00-19.30: How to design value proposition and business model?​
Venue: TalTech Üliõpilasmaja, address: Ehitajate tee 5, Tallinn)
Workshop by: Juko-Mart Kõlar
What do you do and for whom? How do you do it and why is it better than the things your competitors do? What are business models and why do we need them? What are the business model components and how do they fit together? Learning to put together a value propositon for your product or service. Let’s start building a business model for our ideas. It’s never about dumb luck, it’s about putting together a puzzle. We’ll show you how.


September 30th, 23:59: Deadline for registration of the team at

How giving feedback promotes growth | TalentAdore

October 04th, 17.00-19.30: Feedback session 1: finalizing teams, working on canvas and oneliner
Venue: room A046, Astra Building, Tallinn University (address: Narva mnt 25, Tallinn) and TalTech SOC-212 for teams of Kristjan Kolbre
Time to meet supervisors and finalize teams. Compiling a canvas and oneliner to introduce the idea. Let’s discuss progress, problems, plans.

October 04th, 23:59: Deadline for submitting the oneliner of the team at


October 11th, 17.00-19.30: How to use design thinking? (Design thinking and prototyping)
Venue: TalTech Mektory Onlive ScreenX  (address: Raja 15, Tallinn)
Workshop by: Helen Kokk
How to focus on what matters? In building products and services, companies tend to get overwhelmed by the complexity of running a business. They fail to improve critical parts of their service, run out of resources or will be outrun by their competitors.
User-centered development and design thinking are methods to find out what companies should focus on and how to find out what their customers appreciate. In the workshop, we will examine the tools used in the design process and feature prioritization that will help you to focus on delivering value, not just building stuff.


October 13th, 18.00-21.00: Startup Speed Dating Night
Venue: Erinevate Tubade Klubi / Club of Different Rooms (address: IV floor, Telliskivi 60-A1, Tallinn)
Are you ready for the biggest mentoring event in Estonia? Come and chat with more than 50 local and international experts and ask their feedback. Need feedback about business models? We’ve got you covered. Need advice about product development? We have a mentor for that. Stuck with programming? We have a mentor just for that as well. We’ll pick the mentors based on your ideas and needs. It doesn’t get any better than this.


Social Impact & Sustainability - Impact To Community Icon | Full Size PNG  Download | SeekPNG

October 18th, 17.00-19.30: Impact Measurement
Venue: room M225, Mare Building, Tallinn University
(address: Narva mnt 25, Tallinn)
(“Avatud Ülikool” on the map, entrance from Uus-Sadama Street)
Workshop by: Eliisa Sakarias

What is an impact? Why do we need to measure it? How to measure your start-up company’s different impacts? In the workshop we will discuss all these questions and practice how to create measurement indicators for your company’s impact. The workshop is dedicated to identifying or increasing impact values of your activities. Let’s create some impact!
Eliisa Sakarias has diverse leadership experience from managing and developing different organisations both on local and international level. For the past 3 years, her focus has been on impact – what kind of value organisations create and how to measure it. Currently her main activities include supporting the development of social enterprises in Estonia, as well as raising awareness and knowledge about social entrepreneurship among young adults.
The workshop is organized in partnership with the project “Kick-starting the nascent social finance market in Estonia”, that is co-financed by the European Commission through the Employment and Social Innovation 2014-2020 programme.


October 25th, 17.00-19.30: The basics of marketing and sales.
Venue: Tehnopol Science Park, room Saturn (address: Teaduspargi 6/1, Tallinn)
Workshop by: Katrin Vilimaa-Otsing
What is marketing and how to be good at it?
At this workshop, you will learn who is your customer, how to reach your customer and how to sell your service & product. During the workshop, we’ll take a look at the vast landscape of paid and free marketing channels that are available for a start-up to scale its business. With limited resources in terms of both budget and people, we’ll try and figure out what marketing strategy fits your product the best and how to focus on getting traction as quickly as possible.
Marketing without a strategy is like a blind dragon – it can breathe fire and cause destruction (usually to your budget) but without purpose.


November 1st, 17.00-19.30: What you should know about finances, taxes and legal issues?
Venue: TalTech School of Business and Governance, room SOC-209 (address: Akadeemia tee 3, Tallinn)
Session experts are from VP Legal, Avokaado, Hedman Partners and KPMG.
What do you need to know about money when you start working on your very first company? No, you don’t have to become an accountant, but there are a few things to keep in   mind. On the other side – is your idea worth something? Can someone steal it? What to protect and why? 


How giving feedback promotes growth | TalentAdore

November 08th, 17.00-19.30: Feedback session 2: finalizing one-pager, getting ready for pitch training
Venue: room A046, Astra Building, Tallinn University (address: Narva mnt 25, Tallinn) and TalTech SOC-209 for teams of Kristjan Kolbre
Time for focuse on the one-pager and get ready for the pitch training.
Let’s discuss progress, problems, plans with supervisors.


November 15th, 17.00-19.30: Perfect Pitching – How to present your idea?
Venue: TalTech Mektory Onlive ScreenX  (address: Raja 15, Tallinn)
Workshop by: Harald Lepisk
How to present your idea to people who don’t know you? How to win them over and make them allies, clients or investors? Why is communicating your idea important? What are the common pitfalls and how to conquer them?

November 15th, 23:59: Deadline for submitting the one-pager
Time to present your idea to the jury. Prepare your onepager and upload to the Google folder (instructions via e-mail).

How giving feedback promotes growth | TalentAdore

November 22nd and 23rd, 17.00-19.30: Preliminary rounds and Feedback session
Venue: room M225, Mare Building, Tallinn University
(address: Narva mnt 25, Tallinn)
(“Avatud Ülikool” on the map, entrance from Uus-Sadama Street)


December 03rd, 15.00-17.30: STARTERtallinn Autumn 2021 Demo Day
Venue: TalTech Mektory Onlive ScreenX  (address: Raja 15, Tallinn)
More information:
Finals can also be followed via Zoom:…/tJEpdO-upzMoGNUBcfzoANHgipaSHAbiPp1h
10 best teams from preliminary rounds present their ideas to a jury of experts and have a shot at winning cool prizes from our sponsors and partners.

the program is designed for students from different educational levels (university, vocational school, gymnasium). We work in teams and each team chooses an idea to work with. The idea serves as an example, don’t worry about picking the best idea in the world. 🙂



Sept 30th (23:59):       Registration of teams at
Oct 04th (23:59):         One-liner submitted to page or sent to
Nov 15th (23:59):        One-pager uploaded in the Google Drive or sent to (instructions via e-mail)