Business idea development program by Tallinn University, Tallinn University of Technology, Estonian Academy of Arts, Estonian Academy of Music and Theatre, Estonian Business School, Estonian Entrepreneurship University of Applied Sciences.

From idea to business model – a free startup development program containing:

  • Hands on training sessions with experts
  • Key coach and mentors from startups
  • Networking events and a Demo Day
  • Combined competences of Estonian 8 universities
  • Remarkable prizes and awards at the end of the program
  • Further access to accelerators and incubators

If you are interested in getting to know more about developing your wonderful idea on how to make world a better place, forming a team, starting a start-up company,  learning about legal and financial issues, sales and marketing etc, you can very easily participate in the programme.

Teams consist of 2-5 students of any educational institution.
Trainings and hands-on workshops usually take place every Monday at 17.00-19.30 in different educational institutions in Tallinn.
Just sign up (; select SIGN UP and STARTERtallinn) and show up to participate!


 “Systematic development of entrepreneurship and entrepreneurial education within all levels of education” program is co-financed by EU Social Fund

STARTERtallinn AUTUMN 2020


September 17th, 14.00-18.00
STARTERtallinn Autumn 2020 LAUNCH EVENT
TalTech Mektory (Raja 15, Tallinn), registration starts @13:30
Sign-up to participate already today: (select SIGN UP button and STARTERtallinn program)

At the STARTERtallinn Launch Event we offer you inspiring speeches on different areas of life and future. We will have a mega idea generation workshop. If you have an idea – you can share it with others and get feedback; if you don’t have idea yet – this is the opportunity to come up with wonderful ideas which you can develop in your team throughout the STARTERtallinn programme.
More information HERE




September 21st, 17.00-19.30: Forming teams and generating ideas (Leadership and Team development)
TalTech Mektory (Raja 15, Tallinn)

What does it mean to be an entrepreneur? How do teams work, what can go wrong and why is leadership necessary? Team building and leadership dynamics. Getting to know other people and their ideas. Creating the teams.
Workshop by Juko-Mart Kõlar

September 28th, 17.00-19.30: How to design value proposition and business model?​
TalTech Mektory (Raja 15, Tallinn)
What do you do and for whom? How do you do it and why is it better than the things your competitors do? What are business models and why do we need them? What are the business model components and how do they fit together? Learning to put together a value propositon for your product or service. Let’s start building a business model for our ideas. It’s never about dumb luck, it’s about putting together a puzzle. We’ll show you how.
Workshop by Juko-Mart Kõlar

How giving feedback promotes growth | TalentAdore

October 5th, 17.00-19.30: Feedback session 1: finalizing teams and working on one-liner
Tallinn University, room 046 (Narva mnt 25, Tallinn)
Time to meet supervisors and finalize teams. Compiling an one-liner to introduce the idea.
Let’s discuss progress, problems, plans.

October 12th, 17.00-19.30: How to use design thinking? (Design thinking and prototyping)
Estonian Entrepreneurship University of Applied Sciences (EUAS) (Suur-Sõjamäe 10a, Tallinn)
Workshop by Gert Köster
How to focus on what matters? In building products and services, companies tend to get overwhelmed by the complexity of running a business. They fail to improve critical parts of their service, run out of resources or will be outrun by their competitors.
User-centered development and design thinking are methods to find out what companies should focus on and how to find out what their customers appreciate. In the workshop, we will examine the tools used in the design process and feature prioritization that will help you to focus on delivering value, not just building stuff.


October 15th, 18.00-21.00: Startup Speed Dating Night
TalTech Mektory (Raja 15, Tallinn)
Event starts @18:00, registration @17:30
Are you ready for the biggest mentoring event in Estonia? Come and chat with more than 50 local and international experts and ask their feedback. Need feedback about business models? We’ve got you covered. Need advice about product development? We have a mentor for that. Stuck with programming? We have a mentor just for that as well. We’ll pick the mentors based on your ideas and needs. It doesn’t get any better than this.

 How giving feedback promotes growth | TalentAdore

October 19-25th: Feedback Week: communication with mentors and supervisors
Individual communication with supervisors to fix the idea and discuss further actions for developing the idea.
A possibility to continue communication with mentors met during the Startup Speed Dating Night

October 26th, 17.00-19.30: The basics of marketing and sales.
Estonian Academy of Music and Theatre (Tatari 13/Rävala pst 16, Tallinn), chamber hall C405
Workshop by Katrin Vilimaa-Otsing


November 2nd, 17.00-19.30: What you should know about finances, taxes and legal issues?
TalTech Mektory (Raja 15, Tallinn)
Session experts are from Deloitte, Avokaado, Hedman Partners and KPMG.
What do you need to know about money when you start working on your very first company? No, you don’t have to become an accountant, but there are a few things to keep in   mind. On the other side – is your idea worth something? Can someone steal it? What to protect and why? 

How giving feedback promotes growth | TalentAdore

November 9th, 17.00-19.30: Feedback session 2: finalizing one-pager, getting ready for pitch training
Tallinn University, room 046 (Narva mnt 25, Tallinn)
Time for focusing on the one-pager and get ready for the pitch training. Let’s discuss progress, problems, plans.


November 16th, 17.00-19.30: Perfect Pitching – How to present your idea?
Palo Alto (Telliskivi 57, Tallinn)
How to present your idea to people who don’t know you? How to win them over and make them allies, clients or investors? Why is communicating your idea important? What are the common pitfalls and how to conquer them?
Workshop by Mayri Tiido


November 23rd, 17.00-19.30: Preliminary rounds to finals I
Tallinn University (Narva mnt 29, room Maximus)
Time to present your idea to the jury. Prepare your 3 minutes pitch and slides before the session. Slides to be sent to by November 23rd at 10.00


November 24th, 17.00-19.30: Preliminary rounds to finals II
Tallinn University (Narva mnt 29, room Maximus)
Time to present your idea to the jury. Prepare your 3 minutes pitch and slides before the session.
Slides to be sent to by November 24th at 10.00

How giving feedback promotes growth | TalentAdore

November 30th, 17.00-19.30: Preliminary Rounds Feedback, Discussions and Announcing the finalists
Venue TBC


December 04th: STARTERtallinn Autumn 2020 Demo Day
Venue and exact time TBC
10 best teams present their idea to a jury of experts and have a shot at winning cool prizes from our sponsors and partners.

the program is designed for students from different educational levels (university, vocational school, gymnasium). We work in teams and each team chooses an idea to work with. The idea serves as an example, don’t worry about picking the best idea in the world. 🙂



October 1st:                       Registration of teams at
October 5th (23:59):          One-liner sent to
November 16th (23:59):    One-pager sent to